Jazyk: Angličtina | VŠEM, Map | Místnost 301, 3. patro
Marketing Manager | CDN77
Michal is a sinologist and T-shaped marketer with focus on SEO. He got into marketing during a year-long stay in China in 2014. Studying Chinese Studies and marketing at the same time, he inevitably ended up combining these 2 worlds.
He currently works as Marketing Manager for CDN77, one of the major global CDN providers with customers from more than 100 countries. Working in a high-tech B2B sector made him even a bigger geek who loves technical SEO, link building and analyzing data.
Learn about the unique marketing landscape in a fast-growing market with more than 800 million internet users
High-quality English resources on this topic are scarce
Get an idea about what to expect, how much it will cost and if it's worth it
Learn the basics of SEO for Chinese search engines and how to start with PPC in China
Chinese web design is unique and generally chaotic for Westerners. Gain an insight into Chinese users' behavior and how it's reflected in the process of landing page creation
You won't get stuck on so many barriers as Michal did
Michal will show you everything you need to take into account for expansion to China, mainly from an SEO and PPC perspective. He'll discuss the costs and benefits for various use cases, walk you through the basics of Chinese web design and show you how to get started with SEO and PPC for Chinese search engines.
He'll also recommend a few Chinese market research tools and give you an idea about how to properly convey your message to your Chinese customers and business partners.
If you're thinking about expanding to the Chinese market, broadening your SEM knowledge or just learning the basics of marketing in China – this workshop is for you.
Basic Google SEO knowledge is recommended as we'll be discussing the differences – SERP features, algorithms, crawling, indexing, meta tags, sitemaps, AMP and so on. You should be aware that there are also other Pandas than those living in China.