Čtvrtek v 10:00 (celodenní)

Copywriting Done Right

Jazyk: Angličtina | Newton College, Map | Učebna 6, 7. patro

5 900,00 Kč (bez DPH)

Ryan Wallman

Associate Creative Director | Wellmark

Ryan’s Twitter account is an endless stream of amusing jabs at creative nonsense and convoluted copywriting. And since he’s also an incredibly experienced marketer, we couldn’t be more happy that he’s coming to Prague with a workshop that will help you write copy that’s both loud and clear. Disclaimer – a few well‑intentioned swear words may occur.

Proč jít na školení?

Learn the essential elements of good English copywriting

Learn how to set the tone without having to resort to guesswork

You’ll have an opportunity to have examples of your own copy evaluated by Ryan

Co se naučíte?

Examples of truly great copywriting are becoming increasingly rare these days and that’s why we’re flying in Wallmark’s Associate Creative Director Ryan Wallman all the way from Melbourne. Ryan has prepared an exhaustive workshop that will teach you the principles, techniques and benefits of writing truly outstanding English copy. If you want to significantly amp up your game, this one is a must.

Potřebné znalosti

Please come to the workshop with an example of copywriting from your company or industry in English (e.g. a brochure, advertisement, website copy). Also, the following short articles will help prepare you for many of the topics that will arise during the workshop.

Tom Albrighton – How to write engagingly
Drayton Bird – 7 copywriting sins that strangle sales
Alastaire Allday – Make it memorable