Friday 22th March at 11:55

Using irrational behaviour for good

How do we understand the real motives of people’s behaviour? In this lecture, we’ll try to understand what drives us and how to engineer our services and products in a way that takes the way how people think into account.

Dan Ariely

Dan Ariely

PROFESSOR OF PSYCHOLOGY AND BEHAVIORAL ECONOMICS


This is going to be huge – the famous author of ‘Predictably Irrational’ is coming to Prague for the first time! His eye-opening books and lectures have helped millions of people to better understand human behaviour and decision making. Dan is an undisputed giant in his field and it’s an incredible honor for us to be able to present him to our audience.

info@marketingfestival.cz

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