Friday 22th March at 9:55

Cambridge Analytica, Trend Forecasting and the Future of Data Protection

The ex-Cambridge Analytica employee who blew the whistle on the company’s problematic operations, explains the science behind how data is collected, examined and repurposed. Chris engages audiences around the world and makes AI understandable, disturbing – and yet somehow compelling. He has the unique ability to explain, in simple terms, the complex ways in which personal information is gathered and used to influence human psychology. An expert at cultural trend forecasting, Chris gives audiences an inside look at how AI systems and technology are impacting the global marketplace.

Christopher Wylie

Christopher Wylie


Chris’s revelations about Cambridge Analytica’s illicit activities shook the world well beyond the realms of marketing. And now he’s coming to Marketing Festival to tell us all what happened and explain how our work can bring about some truly unintended consequences.

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